Marketing strategy starts, ends, lives and dies with your customer . Simple as. When you develop your strategy it is absolutely vital that you forget about your dreams, your vision; forget about your interests and your wants. The only important thing is your CUSTOMER. Think about what your customer wants, what your customer needs, what their interests are. Most important of all how – know how your customer thinks. Remember, what you want is probably completely different than what your customer desires, and at the end of the day you’re not selling nor promoting to yourself but to your customer.